Digital Adoption

The term digital adoption is used to describe the mixture of understanding, willingness and ability of employees to accept digital technologies and integrate them into their daily work processes. It’s not simply about an organization using digital tools, but also about how it uses them to make the most of the benefits of a new technology. Digital adoption is a term that has been around since the early 2000s.
April 01, 2023
2 min
Britt Bürgy, Product Management bei tts - knowledge matters Britt Bürgy

Digital adoption enables digital transformation

Digital adoption significantly improves an organization’s performance capability and its ability to respond to events. It also plays a key role in creating a digital corporate culture. That’s also what makes it such a core success factor when it comes to mastering the digital transformation. Needless to say, the higher the level of digital adoption among employees, the greater their motivation to help actively shape the digital transformation.  

Encouraging and implementing digital adoption

The efficient promotion of digital adoption occurs as part of an ongoing change process. During this process, staff and managers discover why the changes are necessary, what effect these will have on their own work, and the extent to which the new technologies will help them do their work more efficiently.  

To successfully implement digital adoption, the organization must ensure that its employees acquire the necessary skills to use the new processes and technologies effectively. Digital adoption platforms (DAPs) such as the tts performance suite can provide a great deal of support in this. Ideally, the staff should also be encouraged to provide feedback and offer suggestions for improvements so as to continuously optimize the digital adoption process. 

Digital adoption is a strategic factor

Digital adoption plays an important part in the success of companies and organizations in an increasingly digital world. It is a powerful trigger for creating a digital mindset, it helps overcome silo thinking, and it speeds up the rollout of new applications, innovative tools and agile methods. As a result, organizations that successfully implement digital adoption are in a better position to respond to changing market conditions and be successful. It is therefore absolutely vital to see digital adoption as part of the organization’s strategy and act accordingly. 

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