Agility

Immersive empathy describes an approach in which learners are immersed in the reality of the life of a particular group in order to explore that group’s wishes and needs, to understand problems from the user’s perspective, or to become familiar with users’ backgrounds and motives.

Agility might well be bang on-trend, but there are very few companies that have really got the hang of it. Why exactly is it so difficult to put agility into practice?