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Why failed AI adoption is costly – and what you can do about it

Many organizations are investing in AI technologies. However, the hoped-for effects are not taking place. Why? Because people are not putting the technology into practice. A lack of acceptance of AI leads to frustration, inefficiency, and ineffective investments. This article explores the risks that arise when employees are not supported, and explains how a digital adoption platform such as the tts performance suite can address this issue.

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Artificial intelligence Digital Adoption
August 12, 2025
8 min
Britt Bürgy, Product Management bei tts - knowledge matters
Britt Bürgy
Achim Kümmerle, Head of Product Management, tts - knowledge matters.
Achim Kümmerle

AI in Business: Lots of potential, even more pitfalls

Artificial intelligence (AI) is no longer just a topic for the future. It is a concrete technology that is ready for use and is already changing the way organizations work, make decisions, and grow. Those who use AI effectively gain a clear advantage, whether in data analysis, process automation, or customer communication. Faster processes, better decisions, and lower costs are the realities for organizations that introduce and consistently embed AI.

But this is often where it falls short. The technology is there. The first projects have been set up. Yet, in everyday life, the effect quickly fades. Why? Because employees were not included. They feel alone when dealing with new tools. There is no clear strategy for implementation or use. The result is disappointing: frustration instead of progress, high expenses without value, and good ideas that never really take off.

Perhaps you've experienced this before: A new AI application is introduced, and the initial pilot groups are enthusiastic. But a few weeks later, the project is put on hold. Some people don't use the tool at all. Others make mistakes when using it. Still others prefer to stick with their usual processes. The promised increases in efficiency fail to materialize.

This is how AI becomes a half-baked solution. A solution that is only half implemented costs more than it delivers.

What happens when an organization introduces AI but does not empower its employees to work with it? The consequences are serious. A lack of AI adoption risks more than just individual projects. It also weakens competitiveness, slows innovation, and leads to avoidable costs in the long term.

Missed Opportunities: When AI Adoption becomes a work in progress

AI only makes things easier if employees actually use it. And use it correctly. Without targeted, organization-wide AI adoption, the technology's potential remains untapped. What at first glance appears to be an internal implementation problem actually has far-reaching consequences for the entire organization.

Competitiveness put to the test

Today's markets are changing faster than many organizations can keep up with. Those who fail to keep pace will be left behind.

Loss of market share

Organizations that efficiently utilize AI, automate their processes, analyze data in real-time, personalize their products, and enhance customer satisfaction. If your organization doesn't take the same steps, your competitors will outpace you by making better decisions and delivering a more consistent customer experience. While others are reinventing themselves, you're stuck in the status quo. The market doesn't reward that.

Innovation gridlock due to a lack of skills

AI is more than just a tool. It is a catalyst for new ideas and business models. To enable targeted innovation around AI, employees need a basic understanding of the technology. Without this knowledge, valuable ideas from specialized departments go unnoticed, and new AI-based approaches remain unused. It is not a lack of ideas, but a lack of understanding that hinders the development of AI innovations.

Flying blind when it comes to finances

Introducing AI technology requires investment. However, if these funds are not used sustainably, they will be wasted.

Investments without effect

When an AI application is introduced but not accepted, there is significant pressure to achieve a high return on investment. Software licenses, training, consulting services—all of these things cost money. If the tool is not used productively, the investments remain on the table without achieving any effect. Projects stall because no concrete benefits are visible. In the worst case, budget cuts for future innovation projects are a threat.

Manual processes result in hidden costs.

AI is intended to simplify and automate processes. However, if it is not accepted and used, people will continue to perform tasks that could have been solved more efficiently long ago. This ties up time and causes unnecessary personnel costs. Additionally, the workload for IT support increases, as they repeatedly have to help out when application errors occur. This creates a vicious cycle of training needs, error corrections, and inefficient processes.

Setbacks instead of progress in everyday working life

A lack of adoption affects more than just the organization. Employees feel the consequences, too.

Skilled employees are looking for other opportunities

Highly qualified employees, in particular, expect to be able to work with modern technologies. They want to create, not just manage. If AI is introduced but not used, it leads to dissatisfaction. The result is that good people look for new opportunities where their skills are in demand.

Frustration instead of willingness to change

When each new application encounters pushback due to past projects' shortcomings, a bottleneck emerges. Statements such as "That won't work anyway" or "We'll do it the way we always have" are warning signs. The culture of innovation becomes rigid. Employees may feel overwhelmed, alone, or unheard. This not only leads to stagnation, but also to active resistance.

How to achieve true AI adoption

AI tools do not automatically produce results. They require more than technical integration. They require people who understand and can use them correctly. Real added value is created only when technology and empowerment work together. This is why viewing AI adoption as a strategic, continuous process is crucial, rather than a one-time event.

The good news is that this can be achieved. By introducing AI applications with clear methodology and targeted support, one can overcome resistance and establish a dynamic learning culture. This is a culture in which employees remain curious, try things out, and contribute their own ideas.

But how can this change be initiated, especially in large, complex organizations?

One key lies in so-called Digital Adoption Platforms (DAPs). These platforms help to make new technologies truly usable in everyday work. They guide employees through processes in a context-sensitive manner, provide tailored assistance, and promote self-directed learning directly within the system.

Instead of planning time-consuming training courses or navigating lengthy e-learning programs, users receive support when they need it — at the right time, in the right place, and in the right format.

One of those solutions is tts performance suite. It combines learning and process support, to create the prerequisites for sustainable AI adoption.

From tool to impact with tts performance suite

Simply providing functions is not enough for AI technology to be successfully introduced. Guidance, security, and everyday usability are crucial.  This is precisely where the tts performance suite comes in. As a digital adoption platform, it supports employees directly within their work processes.

Rather than spending time searching through training materials or asking colleagues for assistance, users receive tailored guidance that is readily available. This makes tts performance suite a digital companion that guides users through new applications and complex processes.

Now, let's look at how it specifically advances AI adoption within an organization.

Systematic scaling: knowledge for everyone instead of individual measures

Many organizations still carry out training for new tools in a decentralized, selective, and often isolated manner. This approach is time-consuming, expensive, and difficult to maintain. However, with tts performance suite, knowledge can be bundled centrally and targeted at different audiences.

For instance, rather than creating different introductory formats for an AI tool in each department, tts performance suite offers a curated learning path—from first contact with the application to confident daily use. It caters to new employees as well as experienced users who want to refresh their knowledge.

This approach saves resources and ensures that all employees have the same level of knowledge.  It accomplishes this by using organizations rather than lectures.

Avoid errors, ensure compliance

When it comes to AI applications, it is crucial that the systems are used correctly and responsibly. Incorrect inputs or misinterpretations can lead to unusable results and regulatory consequences.

tts performance suite provides context-sensitive step-by-step guidance that appears directly next to the interface of the application in use. This allows employees to learn directly in the live system rather than in an abstract training room. This minimizes errors, improves process quality, and ensures that complex requirements, such as those related to data protection or audit obligations, are met.

Faster benefits, less friction

There is often a lot at stake when introducing new tools: the learning curve is steep and time is short. Nevertheless, the team must become productive quickly to avoid project delays.

This is exactly where the tts performance suite comes in. It integrates knowledge directly into the workflow, significantly reducing dependence on centralized training. It promotes independent learning and noticeably shortens the time it takes for a tool to deliver real value, or time-to-value. This applies not only to individual users but also to the entire organization.

Communicate change. Don't impose it.

Technological changes rarely fail because of the technology itself. Most of the time, it's communication that's the problem. Employees often don't know what's changing, why the change makes sense, and how they will benefit from it in concrete terms.

tts performance suite offers a direct communication interface: updates, new functions, and changed processes can be embedded directly into the workflow as pop-up notifications or microlearning elements. This means that changes are explained and integrated into the workflow, not simply announced.

This creates transparency, reduces resistance, and promotes a culture of participation. After all, people who understand what is happening are more likely to participate and get involved.

Conclusion: Those who are enabled today will be ready tomorrow.

AI has the power to transform. It can speed up processes, improve decision-making, and spark innovation. However, none of this happens on its own. These changes only occur when people in organizations are willing to use the technology. They must use it correctly and confidently.

A lack of AI acceptance is not a minor problem. It costs money, time, and trust. It jeopardizes an organizations success, not because the technology is bad, but because it is not integrated into everyday work. The tools are available, but their benefits are not being realized. The result is frustration, resistance, and inefficient processes.

The good news is that this can be changed. In a concrete, structured, and sustainable way.

tts performance suite is a digital adoption platform that introduces technology and gets employees on board. It shortens training times, prevents errors, and makes change tangible. This transforms a tool into real added value for each individual and the entire organization. 

Britt Bürgy, Product Management bei tts - knowledge matters

Britt Bürgy

Britt Bürgy ist Expertin für Digital Adoption und seit über 20 Jahren im Bereich Performance Support und User Enablement tätig.

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