Looking for Heroes - Staff recruitment channels
Eva Borgmann-Peters
The candidate journey includes everything from the moment they become aware of the company right through to the onboarding process. The first step in this journey is recruiting, which is when companies inform potential candidates of vacant positions, usually by posting vacancy notices on online careers portals or on their company website. However, there are a number of other channels they can use to find new staff.
Where companies post job vacancies
Besides posting vacancy notices on the company website or online careers portals, employee recommendations and advertising jobs through the German Federal Employment Agency are becoming increasingly important recruitment methods. By contrast, placing ads in print media is becoming increasingly rare.
Where companies look for candidates
Around 20 percent of the time, recruiters in the top 1000 companies will try to find candidates through active sourcing. However, if a position is difficult to fill, as many as eight out of every ten businesses will take this approach. A particularly extreme example is the IT sector, where almost every company reaches out to potential candidates directly.
The top three recruiting and active sourcing channels
Among the top 1000 companies, six out of every seven new hires are found through recruiting channels – but active sourcing is becoming increasingly important. Online careers portals and the company website have proved themselves to be particularly effective recruiting methods. When it comes to active sourcing, companies stand the best chance of finding suitable candidates at job fairs, career events for students and in talent pools.
