Britt Bürgy, Product Management bei tts - knowledge matters

Author information

Britt Bürgy

Britt Bürgy is an expert in digital adoption and has been working in the field of performance support and user enablement for over 20 years.

In her role as product manager for the digital adoption platform tts performance suite, Britt Bürgy has gained insights into countless transformation projects, which includes medium-sized and DAX-listed organizations. Her focus is always on empowering and supporting employees.

While the pace of change is constantly increasing, employees' willingness to accept innovation is declining. This is precisely where her concepts come in: they guide employees efficiently through digital change and improve their acceptance of new developments.

Britt Bürgy regularly shares her knowledge at conferences such as LearnTec and the Copetri Convention, as well as in continuing education programs at universities, such as the University of Applied Sciences and Arts Northwestern Switzerland. Her contributions include:

  • Lecture: “It's never the users' fault – About competent software users and their ‘What's in it for me?’” – with Lisa Müller-Gebühr and Francesca Calvi-Habel (Deutsche Leasing AG), LearnTec 2022
  • Master Class: “It's never the user's fault – Making IT implementations a lasting success,” Copetri Convention 2023
  • Guest article: “Training and/or performance support,” scil St. Gallen, October 2022
  • Webinar: “Master User Adoption & Transform Your Business,” with Lisa Müller-Gebühr & Johannes Starke, November 2023
Glossarbeiträge zu allen Themen der tts digital adoption solutions

Digital Adoption

Digital adoption is used to describe the mixture of understanding, willingness and ability of employees to accept digital technologies and integrate them into their daily work processes.
April 01, 2023
2 min
Digital Adoption
Glossarbeiträge zu allen Themen der tts digital adoption solutions

Digital Friction

Digital friction refers to the detrimental effects that occur when staff are faced with new digital technology, or when digital technologies fail to dovetail seamlessly.
March 01, 2023
2 min
Digital Friction